Art director @Oura Ring
Oura Ring is a wearable smart ring designed to monitor and track various aspects of a person's health and well-being. The ring is equipped with sensors that gather data such as heart rate, body temperature, sleep patterns, activity levels, and more. This data is then analyzed to provide insights into the user's overall health, sleep quality, and physical activity.
Oura Ring x NBA
My collaboration with Oura began during the height of the COVID pandemic. At that time, the objective was to craft a campaign for the NBA. This coincided with the imminent launch of the NBA bubble, and Oura's aim was to showcase how the ring could potentially detect signs of COVID even before individuals exhibited symptoms.
